Aparna is a freelance writer, editor and content strategist. Most recently she returned to Microsoft as a Digital Content & Social Media Manager, focused on engaging audiences with compelling external communications around how they can leverage tech to leave a mark on the world.

Previously, she was a communications strategist in LA, where she supported a range of philanthropic, non-profit and CSR clients at the leading social change agency in the United States. She later managed brand activations at Wonder Media Network, a podcasting network in NYC centred on amplifying underrepresented voices across culture, business, and politics.

Her words have appeared in The Sydney Morning Herald, The LA Times, The Age, The Daily Mail, news.com.au, The Australian Women's Weekly, Cosmo, SBS, and the ABC, among other outlets. She has successfully pitched clients to NPR, The Seattle Times, TIME Magazine, Refinery 29, Teen Vogue, CNN, Al Jazeera, and more. The brands she has helped develop content partnerships with include PwC’s CEO Action for Diversity and Inclusion, Mercedes Benz, Fiverr, coinbase, La Colombe, Pfizer, and ActBlue.

Among her proudest achievements is receiving two Investigative Reporting Awards from the Journalism Education and Research Association for uncovering sexual harassment towards young women on college campuses. The story broke in PULP, the University of Sydney's first digital-first campus publication, which she proudly co-founded and ran as Editor in Chief. It later went viral, helping to trigger a Human Rights Commission Inquiry. The Vice-Chancellor even agreed to implement all the recommendations in the resulting Change the Course report.

A love of travel and writing has taken her the OECD in Washington DC through a United States Studies Centre fellowship, to reporting for The Korea Herald in Seoul with an Australia Korea Foundation scholarship, and being recognised with a Marie Bashir Peace Award for advocacy efforts in East Timor as a UN Youth Ambassador.

As a graduate of the University of Sydney and UCLA’s Media and Communications programs, she now works with select partners to develop their own storytelling for impact.